The Fantastic Feelings of Fitness

The best way to be recognized as a productive member of society is to track your workouts, steps, calories, proteins, macronutrients, hours of sleep, carbohydrates, heartbeats and caffein intake. You will finally be recognized as a valuable member of society. You can outdo others in life, you can win this competition.
 
Competitions are palpable in our society, our hyper-individualistic era paints the world as a relentless battle of all against all. Who has the most productive and efficient morning routine? Who is living to its fullest potential? In The Fantastic Feelings of Fitness I am questioning the term ‘lifecoach’ and the facade behind it. I see my (music)videos as a reality check, as a mirror I want to hold up to myself and others; to see the absurd and humorous side of our desire to become the perfect self.