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We'll find what's hidden between ones and zeroes.

We fast forward to the year 2050.

Lola, twenty years old, opens her laptop. She is about to attend Studio .5’s digital fashion show. In a short film, we join the show through her eyes. We observe her customer journey from start to finish.

This design is speculative in nature, offering a glimpse into the future based on research, sketches, prototypes, and my own vision of the subject.

It paints a picture of a future that may be questioned. It aims to evoke emotions and trigger a dialogue about the digitization of the creative field and its output, the role of the creator, and most importantly, the role of the user and consumer.

Are we ready for our digital future?